Campaign Strategy and Identity Development

Co-created a municipality-wide sanitation movement in partnership with Lahan Municipality through a multi-stakeholder ideation workshop engaging elected leaders, ward representatives, youth groups, Dalit communities, schools, and WASH service providers. Developed the campaign identity “Ghar Ghar ko Shaan: Swachhata Abhiyan,” positioning sanitation as dignity, pride, and shared civic responsibility. Designed bilingual messaging in Nepali and Maithili, slogan architecture, and integrated communication tools that frame toilet ownership and hygienic behavior as symbols of municipal honor.

High Impact Launch and Public Mobilization

Launched on World Toilet Day 2025, mobilizing 500–1000 participants, including students, teachers, municipal officials, and community leaders. Facilitated a public Commitment Oath led by the Mayor, activated a symbolic Commitment Wall, and executed a synchronized drone moment to reinforce collective ownership visually. Ward-level outreach, school campaigns, and community dialogues are sustaining momentum toward restoring Open Defecation Free (ODF) status.

Behavior Change and Community Activation

Addressing 16–17% ODF slippage through pride-based behavior change strategies that prioritize ownership over enforcement. Youth groups, religious leaders, cooperatives, and ward committees are conducting door-to-door outreach, public engagements, and school-based sanitation drives. Targeted support is being aligned with vulnerable households to ensure inclusive access and sustained toilet functionality.

Municipal Systems Strengthening and Policy Alignment

Reinforcing sanitation governance through revitalized WASH Coordination Committees and strengthened accountability mechanisms. Sanitation goals are being integrated into municipal processes, with regular coordination meetings aligning technical interventions and communication strategies. The campaign is bridging behavior change with institutional responsibility to ensure long-term sustainability.

Media, Amplification, and Impact Storytelling

Produce and manage nationally broadcast sanitation dialogues featuring municipal leadership, aired on Image Television and Image FM, expanding the campaign’s reach beyond Lahan. Transformed the Mayor’s Commitment Oath into a locally broadcast radio jingle to reinforce public recall and engagement during the campaign launch.

Multichannel Communication and Digital Engagement

Amplifying the campaign through coordinated use of Facebook, TikTok, local FM stations, school networks, and community forums. Youth champions are generating contextualized content that sustains visibility between major activation moments. Through integrated communication, on-ground action, and digital storytelling, the campaign is continuing to strengthen sanitation ownership across all 24 wards of Lahan Municipality. By combining creative strategy, municipal leadership, and sustained community engagement, Vision Three Sixty is supporting Lahan in transforming sanitation from a technical challenge into a movement of civic pride. That’s how we Live Your Vision.